Patagonia

Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of a worldwide business that still makes clothes for climbing - as well as for skiing, snowboarding, surfing, fly fishing, paddling and trail running. These are all silent sports. None requires a motor; none delivers the cheers of a crowd. In each sport, reward comes in the form of hard-won grace and moments of connection between Patagonia and nature.

Since 1990, Patagonia field reports have offered intense glimpses of nature's front lines through the eyes of athletes, travellers and adventurers.
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Patagonia online at stuartslondon.com

Yvon Chouinard, Patagonia's founder, got his start as a climber in 1953 as a 14-year-old member of the Southern California Falconry Club, which trained hawks and falcons for hunting. After one of the adult leaders, Don Prentice, taught the boys how to rappel down the cliffs to the falcon aeries, Yvon and his friends became so fond of the sport they started hopping freight trains to the west end of the San Fernando Valley, to the sandstone cliffs of Stony Point. There, eventually, they learned to climb up as well as rappel down the rock.