Aquascutum

Aquascutum was established in London in 1851 and built its reputation on innovation, most notably with the development of one of the first waterproof wool fabrics. With a strong heritage in British tailoring and outerwear, the brand became synonymous with refined trench coats and timeless silhouettes. Crafted from premium materials with meticulous attention to detail, Aquascutum pieces reflect a tradition of quality, understated elegance, and enduring style that has spanned generations.
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Behind the Label

Aquascutum, a prestigious British luxury clothing brand, was founded in 1851 by John Emary in London. Renowned for pioneering waterproof wool fabric, the brand quickly gained fame for its elegant yet practical outerwear, particularly its iconic trench coats, which became a staple for both military and civilian use. Over the decades, Aquascutum dressed royalty, politicians, and celebrities, solidifying its reputation for timeless British craftsmanship and sophistication. Its heritage combines innovation in textile technology with classic design, making it a symbol of enduring style and quality in the world of fashion.