Aquascutum is one of the most recognisable British brands easily identifiable by the brand’s iconic trench coats and check print. Starting life out as a lowkey Mayfair tailor in 1851, it wasn’t until their founder, John Emery, developed a waterproof textile that the brand saw monumental success. 

The brand name Aquascutum is Latin for ‘water-shield’, and their innovative approach combined with high-quality craftsmanship saw them outgrow their initial store in 1895. From here, Aquascutum moved its flagship store to 100 Regent Street, where it still stands today. 

Within this post, we’ll answer all your burning questions about Aquascutum, from how to pronounce the brand name to how their garments are sized. 

Is Aquascutum a good brand?

Aquascutum is known for its high-quality garments, luxury aesthetic and innovative fabric technologies and renowned as one of the best designer brands around. The British brand's outerwear collection is heralded as its area of expertise, but the rest of its ready-to-wear collection shouldn’t be overlooked. Esteemed in quality, Aquascutum has mastered its craft over the years and continues to create outerwear and wardrobe staples with the same attention to detail. If you are looking for a brand that delivers timeless, high-quality clothing, Aquascutum is the one for you. 

How to pronounce Aquascutum

By knowing exactly how to pronounce the brand name, you won't look silly when asking where the latest Aquascutum drop is. The pronunciation of the brand name Aquascutum is as follows: Aa-kwuh-skoo-tm.

Who owns Aquascutum?

Shandong Ruyi owns Aquascutum and is the official clothing manufacturer and retailer. Despite originally being a British brand, the Chinese luxury clothing company acquired the brand in 2017 for £95 million. 

How does Aquascutum fit?  

Aquascutum clothing is designed to deliver a tailored but everyday fit. Originally starting as a tailor, the brand’s heritage shines through in its contemporary garments. The classic styling of each piece offers everyday luxury and boasts clean lines and cuts. 

Typically, Aquascutum is true to size with their range of clothing; however, you might find some outerwear, such as their iconic trench coats, run slightly large. 

Where can I buy Aquascutum?

At Stuarts London, we have a wide range of Aquascutum clothing for you to choose from.

Aquascutum Hoodies - We recommend adding an Aquascutum hoodie to your wardrobe for off-duty days. Ideal for those looking for a high-quality garment crafted with superior cotton for extra softness and those wanting a contemporary casual look. Available in a wide selection of colours to give your ensembles a pop – check out the full range of pieces ready to wear. 

Aquascutum Polo Shirts - Offering smart casual wardrobe options, the selection of Aquascutum polo shirts are constructed with a clean cut and are easy to pair with your existing wardrobe. The simplistic styling of the pieces within the Aquascutum polo range ensures you are purchasing a timeless garment that can be worn repeatedly.

Aquascutum Sweatshirts - Each Aquascutum sweatshirt within the range at Stuart's features the iconic Aquascutum logo in some form. This allows you to show off your taste for high-quality brands whilst reaping the benefits of the garment's soft, luxurious cotton construction. Perfect for dressed-down days or as a base for outfits focusing on layering. 

Aquascutum T-Shirts - Continuing the ethos of delivering high-quality clothing, the British brand’s selection of Aquascutum T-Shirts showcases premium casual apparel that deserves a spot in your wardrobe. Available in a selection of colours, the offering includes bright pops of colours and muted hues, allowing you to elevate your everyday dressing.

Who wears Aquascutum?

Aquascutum is esteemed in high-quality British tailoring, and over the brand’s rich heritage, they have dressed some of the most stylish names in history. Some of the celebrities who have worn Aquascutum include: Sean Connery, Cary Grant, Michael Caine, Sophia Loren, Winston Churchill, Prince Rainier of Monaco & Pierce Brosnan.

Give your wardrobe a well-deserved upgrade with Aquascutum

Explore the full range of Aquascutum clothing available at Stuart's today. We have a wealth of high-quality products designed to upgrade your wardrobe and elevate your everyday outfits. Crafted from premium materials, the range of Aquascutum apparel will survive many wardrobe clearouts and become the garment you reach for when you need an outfit you know you’ll look good in.