Saxx Underwear

Pioneers of comfort and champions of change, SAXX are the original creators of men's pouch underwear„a revolutionary invention introduced almost two decades ago. Since then, we've been transforming men's comfort in ways that make a real difference.

SAXX tackle men's discomfort head-on. They confront those awkward, unspoken issues with courage and determination, offering solutions that deliver extraordinary comfort and support.

For too long, men endured discomfort as a fact of life. But SAXX's founder, Trent Kitsch, saw things differently. Noticing the need, he stepped up to create an innovation that changed men's underwear„and men's lives„for the better.

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Behind The Label

In 2006, Trent Kitsch found himself enduring hours in a damp, restrictive ocean suit during a fishing expedition, leading him to realise that there had to be a more comfortable solution to prevent the discomfort of chafing.

With his background as a former baseball player, Kitsch envisioned a unique approach: an inverted version of a catcher's mitt, designed to cradle and protect with support, built directly into men's underwear. This innovative idea sparked the beginning of a revolutionary design, aimed at delivering ultimate comfort and relief from chafing in any environment.

After his fishing trip„and with the hammock concept still lingering„he collaborated with a skilled seamstress and designer, using himself as the fit model, to craft a unique, paneled fabric hammock designed to prevent uncomfortable friction by keeping his testicles separate from his legs.

After testing fourteen prototypes, the innovative BallPark Pouch¬ was perfected, and SAXX Underwear was poised to transform comfort for men everywhere.

Today, SAXX remains committed to its mission: to provide next-level comfort that feels effortless, free from restrictions or distractions.

Every SAXX collection is crafted with specific activities in mind, incorporating innovative technology designed to make a real difference in your comfort.

SAXX delivers the support you desire, boosting your confidence when it matters most, with underwear and apparel that redefine your daily experience.