Behind The Label
Founded in 1951, Gloverall is a name closely tied to one of Britain’s most recognisable outerwear staples, the duffle coat. The brand’s story begins in post-war London, where founders Harold and Freda Morris saw an opportunity in surplus military stock, repurposing Royal Navy duffle coats for civilian life.
What started as a practical solution quickly became a cultural icon. Gloverall refined the original design, introducing signature details such as horn toggles, rope fastenings and durable wool blends, creating a coat that balanced function with timeless style.
By the 1960s, the duffle coat had moved beyond its military roots, becoming a symbol of British heritage and adopted by students, creatives and style subcultures alike. Gloverall played a key role in this shift, helping to establish the duffle as a staple of everyday outerwear.
Today, Gloverall remains committed to its origins, with many of its pieces still crafted in England using traditional methods. Built on authenticity and enduring design, the brand continues to represent the very best of British craftsmanship.
