06/01/2021
6. Editorial, 8. Lifestyle, Brand Edit, Other
Gramicci: An Outdoor Brand With Streetwear Roots
Gramicci means many things depending on who you talk to. The name sounds maybe like an Italian brand and yet it was actually started in America by Mike Graham, a rock climber in the 80s originally given to him as a nickname. It has since gone on to quietly shape the aesthetics around climbing attire, streetwear, and skater style.
