Double RL by Ralph Lauren, a Brief History

The Polo Ralph Lauren name has managed to keep themselves a household name since their inception in 1967. Branching out since, the label has expanded into many separate labels, navigating through fashion with their iconic clean cut American pieces. The RRL label plays on this US heritage & workwear style.

Focussing on creating high-quality pieces that are steeped in history, RRL is cantered around authentic denim, allowing the brand to resonate with vintage lovers and the raw denim community alike. The RRL brand initially started out its life being named ‘Polo Country’ – taking inspiration from Ralph Laurens personal Colorado ranch, purchased in the late 80s.

Covering over 15,000 acres, the rural escape inspired Ralph to explore the western workwear & vintage market via this new label, an area of fashion he had not previously touched. The new Country label also took inspiration from the idea of British countryside living, incorporating the use of waxed cotton & tweed materials that were seen on British labels such as Barbour & Belstaff.

Although being a new venture, many of the materials being used had already being trialed in Polo ralph Lauren’s ‘Sante Fe’ capsule of the early 80s before deciding to rebrand. Fast forward to 1993RRL was officially established as a stand alone label under the Polo Ralph Lauren umbrella, going forward with a American Workwear & Military feel.

As a result, RRL encapsulated the heritage of the American West. Leather boots and jackets, Navajo-print blankets & raw and distressed blue denim were just some of the key Americana elements shown of via the RRL collections. 25 years on RRL is still going strong, now operating out of stores based in the US, Japan & London as well as select global stockists – Stuarts London being one very soon this coming season.

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