Velva Sheen

Velva Sheen has been producing quality American sportswear since 1932, earning a reputation for timeless basics and dependable craftsmanship. Originally manufacturing T-shirts, sweatshirts and athletic wear, the brand became known for its durable construction and comfortable fabrics. Today, Velva Sheen continues to draw on its heritage, producing wardrobe essentials inspired by classic American sportswear with an emphasis on simplicity, quality and everyday wearability.
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Behind The Label

Founded in Cincinnati, Ohio in 1932, Velva Sheen built its reputation by producing high quality sportswear and everyday basics in the USA. The brand became particularly well known for its tubular knit T-shirts, made without side seams for improved comfort and durability. Drawing inspiration from its extensive archive, Velva Sheen continues to recreate many of its original styles using traditional manufacturing techniques and premium fabrics, preserving the authentic character that has defined the brand for generations.