Serge Denimes is an up and coming design led company that specialises in providing premium affordable jewellery. Every piece of jewellery is made from 925 sterling silver and designed in London. These iconic unisex collection features signet rings, symbolic pendants, chains and bracelets. Serge DeNimes sends each jewellery to the Goldsmiths Assay Offices which is then used to test the purity of precious metals, to protect consumers from buying fake items and then hallmarked.
Serge DeNimes was founded by designer Oliver Proudlock in 2011. Originally the company started out by selling seasonal collection apparel, but after 6 years of producing clothing and accessories, Proudlock boosted his career in the jewellery industry by finding a gap in the market for creating high quality fashion jewellery. In 2017 Serge DeNimes became a well known Jewellery brand because of its unique designs and premium quality materials.
Serge DeNimes strives to build a platform that allows the creative community to come together and spread their messages and share all types of talent. From musicians to ballet dancers and influencers to skateboarders
Serge DeNimes gets their creative inspirations from daily activities and surroundings: the chaotic, culturally diverse and volatile urban atmosphere. Also visiting museums and galleries to expand their creativity and also understanding the street styles and current trends.
Serge DeNimes favourite piece.
Serge DeNimes favourite piece of jewellery is the 'The Love Ring' as it has symbolic meaning. The inspiration for this piece goes back to the hardest year 2020, as it was the start of the pandemic and tough year for so many. It resembles more power than ever.
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