Fred Perry

Founded by three-time Wimbledon champion Fred Perry in 1952, the brand debuted its first classic design that same year. Over the past six decades, the Laurel Wreath emblem has become a symbol of British subculture, cherished as a mark of distinction. Since its inception, Fred Perry has expanded its offerings to include exceptional t-shirts, iconic polos, crisp shirts, bucket hats, and more. Infuse your wardrobe with timeless style through the signature Fred twin tips, or explore fresh takes with abstract graphics and modern patterns.

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Behind The Label

Fred Perry, born to a cotton spinner, achieved world table tennis champion status at just 19 before transitioning to lawn tennis. Known for his powerful forehand, he won Wimbledon three times, developing his self-taught skills on public courts in West London. Perry went on to become a successful Davis Cup captain, a winner of 10 major titles, and the first player to achieve a Career Grand Slam - a feat no other British player has matched.

Since the 1940s, the Fred Perry brand has been crafting clothing inspired initially by tennis apparel. Over the decades, it became iconic in the Mod subculture of the 60s, with skinheads and rockers pairing Fred Perry shirts and polos with denim jeans and Dr. Martens boots.

Great British Brand

Here at Stuarts London we are proud to feature this great British brand on our store and know you will find something for you in the current collection. High quality and timeless design are both elements you will come across in our Fred Perry Authentic range whether you choose one of our warming bomber jackets or stylish check shirts.