Behind The Label
Sergio Tacchini has been synonymous with football casuals since the 1980s. Founded in 1966 by the Italian Davis Cup player under the Sandys label, the brand initially focused on manufacturing and distributing sportswear. Breaking away from tradition, Sergio Tacchini introduced vibrant colors to tennis tracksuits and strips, a bold move in an era dominated by white.
By the late 1970s, the Sergio Tacchini logoÑwhere the intertwined initials S and T mimic court baselines and resemble a tennis ballÑhad become a symbol of on-court success. Endorsed by Wimbledon champion Jimmy Connors and iconic during an eight-year sponsorship of John McEnroe, the brand also became a favorite among tennis stars like Vita Gerulaitid, Mat Wilander, Pat Cash, Pete Sampras, and Gabriela Sabatini.
In the 1980s, the subculture 'Casuals' adopted Sergio Tacchini as their go-to brand, with fans choosing tracksuits and garments in their team's colors. Immortalized in films like "The Business," this Italian sports label remains a leading name in vintage sportswear today.
Sergio Tacchini - Stylist Notes
Iconic on the court and a legend off it Sergio Tacchini is one of the turn to casuals labels that remains relevant today. An ever popular at our West London shop since 70's and 80's - when football fans sported a tracksuit in the colours of their team - this seasons collection brings back the much loved retro aesthetics with an array of tracksuits and jackets that will appeal to fans of retro sportswear. The perfect finishing touch to any casual look - heritage or contemporary - try combining a track top from this seasons collection paired with your selection of Lois denim or cords for an authentic finishing touch to your match day attire over the coarse of the coming months.
SERGIO TACCHINI FAQ GUIDE
