
With Canadian denim connoisseurs Naked & Famous, their reputation precedes them with a penchant for daring designs. From heavyweight contenders to textured marvels and lively interiors, including the transformative denim from the colour core series, they continually redefine the denim landscape. However, amidst their seeking for innovation, there arises a longing for the timeless & enduring styles of yesteryears. Naked & Famous returns this season with the introduction of the Tried & True Selvedge 12.5oz Japanese Selvedge denim jeans. Embodying the essence of classic raw denim, the pair are elevated with meticulous detailing, catering to aficionados of timeless jeans.

On the surface, the Tried & True Selvedge may seem like any other indigo raw denim with a white weft. Yet, its allure lies in the subtle intricacies. A closer inspection reveals a distinct texture, characterized by varying indigo shades that impart a mesmerizing 'flamey' appearance. This effect is achieved through the use of short slub irregular yarns - insufficient in thickness to create a three dimensional texture but diverse enough for indigo absorption at varying rates, accentuating vertical fading patterns over time.

Moreover, scattered throughout the fabric are small white specks, or 'neps', reminiscent of vintage charm where such imperfections were once deemed flaws but are now intentionally incorporated for added character. Within the fabric, indigo neps are intricately woven into the weft, contributing to its allure from within.


The jeans showcase all the signature Naked & Famous Denim elements: bespoke silver metallic hardware and a 5oz vegetable-tanned leather patch designed to mature alongside the denim, developing a rich brown patina over time. Enthusiasts may opt to apply leather oils or treatments to accelerate this natural aging process. Completing the denim are red & white and red & blue selvedge ID lines adorning the edges of the hem.


Every pair undergoes meticulous craftsmanship in their exclusive Canadian facility, emblematic of their commitment to local artistry and the sole remaining of its kind in the country. While they revel in pushing the boundaries of raw denim through innovation, they also recognize the significance of honouring timeless classics. The Tried & True Selvedge isn't merely an homage to the foundational indigo denim; it's a commemoration of its enduring heritage, tailored for the future. It epitomizes the everlasting appeal of denim, affirming that certain things are indeed Tried & True.

Shop the latest tried & True Selvedge in Weird Guy & our full Naked & Famous collection below, available online & in-store at Stuarts London.
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