Reintroducing the Wave Rider _ (Beta) - the first of Mizuno's fresh-faced silhouettes for 2023 returns once more. By combining brand-wide tradition and craftsmanship with generational advances in technology, Mizuno's latest silhouette is a tribute to classic Wave Rider heritage. Designed from scratch taking inspiration from the Wave Rider lineage, you're witnessing Mizuno's perfect ideology for the past, present and future of Sportstyle.
Established in 1906 through the collaborative efforts of siblings Rihachi and Rizo, Mizuno emerged as a fusion of their deep admiration for the vibrant sporting heritage that thrived in the heart of Osaka. As their passion gained momentum, so did the brand's extensive influence across various beloved sports, acting as a unifying force in the realms of athletics, tennis, golf, and football, among others. From its inception, Mizuno has remained dedicated to crafting innovative products for the world's most esteemed athletes, with a keen emphasis on sustainability through advanced production techniques and a relentless focus on cutting-edge performance technology.
Taking cues from the pivotal design elements found throughout Mizuno's esteemed Wave Rider series, the _ (Beta) unveils an entirely fresh silhouette for the year 2023. This innovative creation perches atop the iconic sole unit of Mizuno's best-selling running shoe, the Wave Rider 27, seamlessly incorporating the very latest advancements in Mizuno's running technology to deliver the pinnacle of comfort and performance.
Above the performance-centric sole lies an upper that evokes memories of each and every iteration within the storied Wave Rider lineage. These numerical milestones have graced the running world since the line's inception back in '97. In fact, the inspiration for the distinctive pointed toe can be traced all the way back to the blueprints of the eighth, ninth, tenth, and eleventh Wave Rider instalments. Mizuno's distinctive branding is tastefully integrated into the lateral heel, tongue, and, naturally, the side panels of the shoe, adding a touch of identity to this exciting release.
In crafting this captivating trio of the Wave Rider Beta, Mizuno embarked on a harmonious fusion of the untamed and the urban, all while remaining steadfast in their dedication to the timeless principles interwoven into the very essence of each cherished creation. Mizuno meticulously engineers each pair with the seamless ability to transition effortlessly between contrasting realms, whether you're venturing into the uncharted realms of nature or navigating the concrete jungles that envelope us, all to accompany your voyage of creativity.
For the autumn-winter season of 2023, Mizuno shines a spotlight on the shoe's exceptional adaptability in the exploration of our beloved planet Earth, encapsulated through three distinct and evocative palettes: Rifle Green, Chicory Coffee, and Quicksilver.
Check out the latest Wave Rider _ instalments & our full Mizuno collection below, available online & in-store now at Stuarts London.