Born as a family business in 1924 within Stoke-on-Trent, from the beginning Belstaff distinguished itself by introducing the innovative concept of waxed waterproof cotton for motorcyclists, swiftly earning recognition for its fusion of style, velocity, and exploration. Now as part of their centenary collection, with 2024 marking their 100th anniversary, Belstaff have released their 'Our First 100 Years' book, offering a captivating narrative penned by Charlie Porter, renowned menswear journalist and author of "What Artists Wear" (Penguin), alongside Jodie Harrison, the global brand director of Belstaff and fellow British fashion designer - Nigel Cabourn.
Maxim magazine has bestowed upon Belstaff the title of 'the ultimate British outerwear brand.' "Belstaff: Our First 100 Years" offers a jubilant, visually captivating journey into the individuals, creations, and narrative that define this legendary label. With a rich historical legacy, Belstaff over the years has had many fashion icons seen sporting the brand, including luminaries like Hollywood legend Steve McQueen, explorer Ranulph Fiennes, and trailblazing aviator Amy Johnson, who achieved the remarkable feat of flying solo from England to Australia in 1930.
Presently, Belstaff continues to pride themselves on embodying independence and serving as the favoured outfitter of adventurers, counted among a brand of choice for modern icons today such as Brad Pitt, David Beckham, John Boyega, and Ewan McGregor, all while maintaining its iconic logo. Belstaff's essence lies in its people, their fervor, and the trailblazers who have sculpted it into the quintessential British symbol it is today.
The 'Our First 100 Years' book features an exclusive collection of unseen photographs, scarce archival pieces, and dialogues featuring prominent figures such as motorcycle luminary Sammy Miller MBE and renowned mountaineer Sir Chris Bonington. Complemented by the book's introduction penned by designer Nigel Cabourn and insights provided by writer Charlie Porter, this commemorative tome pays homage to the pioneering spirits who laid the foundation of Belstaff. A definite collectors piece for the future.
Shop the 'Our First 100 Years Centenary Book' & our full Belstaff collection below, available online & in-store now at Stuarts London.
Belstaff