The Brand
Discover more about this brand
Aquascutum
Aquascutum, a prestigious British luxury clothing brand, was founded in 1851 by John Emary in London. Renowned for pioneering waterproof wool fabric, the brand quickly gained fame for its elegant yet practical outerwear, particularly its iconic trench coats, which became a staple for both military and civilian use. Over the decades, Aquascutum dressed royalty, politicians, and celebrities, solidifying its reputation for timeless British craftsmanship and sophistication. Its heritage combines innovation in textile technology with classic design, making it a symbol of enduring style and quality in the world of fashion.