Denim has always served as a canvas for personal expression, and for those familiar with Naked & Famous, it's clear that boldness has been at the heart of the brand's spirit. Featuring cheeky expletives woven directly into the selvedge ID, their latest creation 'Peace & Love' denim builds on their previous Vulgar Selvedge release with the same unapologetic energy, transforming it into a softer, yet still powerful message.
Crafted from short slub yarns, this 12.5oz Japanese selvedge denim begins with a crisp, rigid feel, just like raw denim is meant to. At first, the slubs, the slight imperfections in the yarn, might appear subtle, but as the denim ages and fades, they gradually emerge, developing the sought-after vertical fade patterns that make each pair uniquely its own.
Weighing in at 12.5oz, this denim strikes the perfect balance: substantial enough to feel sturdy, yet light enough to keep you comfortable even in warmer months. As with all creations from the Canadian brand, attention to detail is key & the natural vegetable-tanned leather patch on these jeans is more than just a logo. Designed by Matt Verdier, an artist known for his trippy, retro-inspired work, the patch will darken and develop a rich patina over time with the pocket flasher bearing Verdier's signature touch.
Shop the latest 'Peace & Love Selvedge' and our full Naked & Famous denim collection below, available online & in-store now at Stuarts London.
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