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Merz b Schwanen

Merz b. Schwanen was founded in Germany in 1911 and is celebrated for its heritage-inspired knitwear. Known for combining traditional loopwheel knitting techniques with premium fabrics, the brand creates garments that are soft, durable, and timeless in design. Each piece reflects a commitment to craftsmanship, understated style, and enduring quality, offering clothing that merges everyday practicality with a refined, heritage-led sensibility.
Merz b Schwanen T-Shirts
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Behind The Label

The brand's origins trace back to 1911 when it first started producing garments in Berlin, a legacy abruptly halted by the family's descendants. In 2011, Gitta & Peter Plotnicki stumbled upon a vintage Henley t-shirt from the brand at a market, prompting them to acquire the company along with its rare loop wheel machines. Recognizing the opportunity for innovation, Gitta & Peter have since established a reputation for sustainably producing high-quality garments. The original discovery continues to inspire their designs today, showcasing the brand's deep heritage that resonates with a wide audience.