Aquascutum

Aquascutum was established in London in 1851 and built its reputation on innovation, most notably with the development of one of the first waterproof wool fabrics. With a strong heritage in British tailoring and outerwear, the brand became synonymous with refined trench coats and timeless silhouettes. Crafted from premium materials with meticulous attention to detail, Aquascutum pieces reflect a tradition of quality, understated elegance, and enduring style that has spanned generations.
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Behind the Label


Established in 1851 by Mayfair tailor John Emary, Aquascutum has been a cornerstone of British luxury and sartorial innovation for over 170 years. The brand’s name—Latin for "water shield"—was adopted in 1853 following Emary’s groundbreaking patent of the first waterproof wool textile, a discovery that revolutionised outerwear by providing protection without sacrificing elegance. From outfitting officers in the Crimean War to developing the iconic trench coat for the British military in 1914, the label has a storied history of functional excellence. A recipient of the Royal Warrant in 1897 and a favorite of global icons from Winston Churchill to Humphrey Bogart and Sophia Loren, Aquascutum is instantly recognisable by its signature Club Check pattern. Today, the brand remains a definitive symbol of quintessential British style, blending its rich heritage of master tailoring with a modern, sophisticated aesthetic across its collections of premium outerwear, knitwear, and accessories.