Go Barefoot

As one of the last original and authentic Hawaiian shirt makers, Go Barefoot celebrates its rich history and enduring legacy. Their mission is to preserve the true essence of the Hawaiian shirt, ensuring future generations can relax and embrace life in style.
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Behind The Label

Following World War II, Isamu Takabuki of Hawaii launched Iolani Sportswear, pioneering Hawaiian "Aloha" apparel. His daughter Alice later joined Clarence Hara, and together with Isamu, they founded Fuji Import Company, Inc. in 1957. Specializing in wholesale distribution, they imported luxurious Hawaiian shirts and robes crafted from silk, rayon, and cotton sourced from Japan.