YMC ( standing as an abbreviation for You Must Create) is a British label that has earned an industry wide reputation for providing innovate, timeless style that boasts only the best quality that most designers can only hope to achieve. Aimed at people who enjoy quality and function in every stitch this season collection forms the building blocks of the modern wardrobe and is easily complimented by a concise edit of footwear and accessories. You can browse this season's latest YMC arrivals below.
London based label YMC was founded in 1995 by renowned designers Fraser Moss and Jimmy Collins. Created with the blueprint to craft understated timeless designs the label has become a turn to over the past two decades renowned for easy-to-wear pieces that form the building blocks of the modern wardrobe. Borrowing it's name from industrial pioneer Raymond Lowry’s infamous quotes, “you must create your own design style,” the saying has strongly become part of the YMC ethos with the label easily identified by a keen eye to detail putting an emphasis on texture, colour and print as well as a strong creative spirit. Inspired by Fraser Moss's love for subversive music and arts, vintage militaria and work-wear, and a post punk attitude YMC clothes are directional but highly wearable, created to stand the test of time.
Much loved with an army of fans throughout every corner of the world this season's YMC collection see's the label make a much anticipated return to Stuarts London not holding back in wearable style and attitude. Easily mixed and matched with other brands that you already have in your wardrobe our collection features a range of high-quality seasonal pieces from shirts and sweatshirts to lightweight jackets and T-shirts. Why not try compiling your favourite YMC pieces as a compliment to your footwear collection and dress up with a seasonal jacket from the likes of CP Company or Maharishi.