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Superga

A true heritage footwear label with roots that can be traced back to 1911, Turin based Superga has been the definition of casual footwear since the 50s with the iconic 2750 model being THE shoe of choice for many Italians in the decades since. Renowned for comfort, working cotton canvas uppers with vulcanised rubber soles, this season's collection is no different with an array of classic models available in varied colours arriving. You can browse the latest additions available online and in-store at Stuarts London below.

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Behind The Label

A label with a heritage that can be traced back to 1911, the Turin based Superga factory has a vast history in footwear production when Walter Martiny started the production of rubber soled shoes bearing the Superga logo. Later developing the iconic 2750 model in 1925 - utilising a vulcanised rubber sole - the company began to diversify it's product catalogue for both lifestyle and sportswear before World War II halted production.

Reopening post war with the aim of bringing high-quality footwear to the people of Italy the 2750 quickly established itself as THE shoe of choice for Italians. Backed by Pirelli after a merger in the early 50s, countless versions of the shoe - varying in materials and heights - have entered production aimed at all walks of life.

Superga - Stylists Notes

Super cool Superga Footwear has never really been out of the limelight.  Simple but effective this season's collection see's the 2750 COTU canvas shoe join forces with some of its counterparts - including the military training shoe inspired 2390 COTU - in an array of simplistic colours that will prove to be easy and comfortable  to wear, complimenting most styles. Lightweight and breathable trying teaming with lightweight trousers of chinos throughout the course of the coming months for an understated finish to everyday wear.

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