In 1905 our ancestor Clemente Ciccarelli, Captain of the Royal Army and Doctor of Pharmaceutical Chemistry, decided to create, in the pharmacy of our family, a toothpaste that had never been used before in Italy. Since then the brand aim to provide consumers healthy and innovative products that are connected to their roots & values, created by craftsmen in our laboratories and sold around the world once they’re tested. Pasta del Capitano: from their family to yours.