The brand has a rich and interesting story all of which translates into each and every product the brand has created. The brand’s ethos is simple, it provides products that are simple yet effective. The genderless identity of each product also adds that the product is for everyone – all skin types. This means that it is an uncomplicated set of grooming and lifestyle accessories that will add a sense of luxury with minimalistic products that actually do work. The sense of a minimalistic brand is portrayed not only through the ingredients (no nasty hidden ingredients), the bottle itself but also the routine of each product. There are no awkward steps to each product or ten thousands steps before you complete the routine – in fact most are as easy as two steps.
The brand all began when founders Malin & Goetz both wanted to create a brand to solve their own personal skin problems as well as creating a product they could both use. Malin suffered from eczema, seborrhea and rosacea. He felt that there were no products out there for him that were simple with clean ingredients but also that actually worked. Goetz on the other hand had no skin issues but was looking for a modern product to add value to his everyday routine. From this, the brand Malin + Goetz was born. With both their expertise within the beauty and fashion industry the brand soon propelled into becoming the leading skincare brand with flagship stores all around the world. The brand has also branched out in innovating their product line with deodorants and hand poured candles from NYC. No matter the success or innovation of the brand, the core values are always encompassed within each and every product.
Inspired by traditional apothecary ingredients and favourite memories, their candles are made with high-quality perfume oils and a vegetable wax blend. Hand poured in Brooklyn by a father-and-son team, the candles have a clean, slow burn that fills any space with an intense and long-lasting scent. Suitable for burning alone or in unexpected pairings for a unique experience. After the wax has burned through, our glass vessels can even be cleaned and upcycled as beautiful drinking glasses or decorative containers.
The brand also has a unique collection of scents, all align with the brands values of simple, quality and kind products. A collection of eau de parfums + perfume oils inspired by traditional apothecary ingredients + favourite memories from founders Matthew Malin + Andrew Goetz. Elevated through the modern pairing of opposite but complementary notes, each dynamic scent is formulated for everyday wear + gender-neutral appeal.
“our names are on the bottles. as such, so are our values. we strive to make the most efficacious and healthful products possible. it’s incredibly paramount to us that every product does what we say it’s going to do, and to formulate products that are safe and gentle.” – Andrew Goetz
With the dizzying number of bodycare brands out there on the market today, when it comes time to to choose one it can be pretty overwhelming. Plus, with our lives already busy as they are, we don’t have time to be trawling through Instagram deciding which moisturiser to use. Luckily, Malin + Goetz have given us one less thing to worry about. Their approach to bodycare products is – the simpler, the better. They don’t make a product unless they feel it will truly enrich and simplify your routine. Using strictly natural ingredients that are vegetarian and vegan friendly, their products are packed full of beneficial ingredients that are proven to benefit your skin. Their use of all-natural ingredients also means that they are suitable for all skin types, including sensitive skin.
Clutter is the enemy of a clear mind. Malin + Goetz are aware of this, and they know that removing unnecessary things from your grooming routine will allow you to think clearly, and start your day feeling fresh. They take a clear less is more approach that influences every decision they make, ensuring they deliver the best quality product. This is seen even in the approach to packaging. Inspired by pharmaceutical design with a clean and minimal aesthetic. Within a glance of the packaging, you know what it is, what its benefits are, and also everything that is in it all the while without it ever appearing cluttered. This kind of transparency is also a big part of their brand, especially when it comes to sustainability. Malin + Goetz strive to reduce packaging waste, making as many of the products recyclable where possible. They even still make all their products within a 90-mile radius of their NYC head office, reducing their carbon footprint and imprint on the environment.