American sportswear giant Champion has been pioneering active wear since 1919. Featured this season is the x Beams collaboration which has been ongoing over the past 20 years. The first time we have seen these collections to Europe you can fin a wide array of x Beams apparel mixing the best of Champion sportswear with the best design that Japan has to offer.
An A-Lister's brand of choice when it comes to casual wear, Champion is a US brand that has been in existence since 1919. Famed for producing pioneering sportswear, the brand has the know how when it comes to producing athletic wear that not only performs well but looks good. A name synonymous with american sport, champion made NBA kits throughout the 80's and 90's as well as some of footballs cult shirts including that of AC Parma in Italy towards the back end of the 90's. Today the label produces more than just sportswear with several collaborations in place with the likes of Beams and Todd Snyder, both of with are stocked at Stuarts London, giving the brand place in casual wear wardrobes all over the world.
One of Champions first collaborations that started more than 20 years ago, the x Beams collection is one newest arrivals to Stuarts Lodnon this season. Featuring the best designers that Japanese retailer, Beams, has to offer the collection plays upon the global trend for Ametora and features sportswear garments that utilises the best of american sportswear and Japanese Heritage. Almost exclusively sold in Japan since it started this special collaboration has now become available in select retailers across the world including ourselves.