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CARHARTT WIP BRAND GUIDE

Taking inspiration from its older, American cousin, Carhartt WIP focuses on providing everyday garments with durability and style at its core. Introducing slightly tailored versions of the American brand's core staples as well as introducing new styles and garments that draw upon the brands streetwear status. Expect clothes that transcend latest trends and instead focus upon timeless design and style.

What Country is Carhartt WIP from?

First formed in 1889 in Dearborn, Michigan by Hamilton Carhartt. The brand formed with just four sewing machines and five employees, providing duck and denim overalls under trade union conditions for tough, outdoors and hard grafting jobs. This inspiration behind the brands creation is still present today, remaining a main focus of production, design and selling for the original American brand. The company's first slogan which still remains prominent in Carhartt today is “honest value for an honest dollar.” Carhartt WIP is Carhartt’s distinctly European cousin which was formed in 1994 by Edwin Faeh, an American clothing fanatic. The brand looked to take the street credibility of the iconic workwear brand into the hands of European skaters, musicians and other trendsetters alike. 

Carhartt WIP Stockist | Stuarts London
Carhartt WIP Stockist | Stuarts London

What does Carhartt WIP mean?

The original American brand continues to produce classic workwear for hard workers throughout America. Arguably, the biggest evolution the brand saw was Edwin Faeh taking the step over 100 years after the brand was founded to create Carhartt WIP. Edwin originally started off by selling Carhartt’s classic workwear under the title “All American Concept”, however, after a few years of trade they were granted a licence to create their own lines under Carhartt WIP. This took the brand on a unique style evolution and continued Carhartt’s legacy in Europe amongst hip hop artists, skaters, and creatives. It gained its recognition quickly by channeling the quality approach of the brands heritage work wear into stylish garments, with a bold edge that soon set them apart from other brands in the crowded market. Another quality that has earned them this respect is the lifestyle friendly fabrics and the ability to create timeless clothing and accessories. The understated style has since become highly recognisable today, easily worn by high profile celebrities and even more so by everyday people who value high quality, stylish gear. 

The Latest FROM Carhartt WIP

The latest arrivals for Carhartt are online at Stuarts London. From the very latest Carhartt waist bags, caps and socks. We are starting to see the latest Carhartt WIP SS20 collection arrive and it continues the high quality, wearable style of the brand. Currently, the Carhartt WIP Michigan Coat, based on the original jacket from the USA brand, is online and is crafted from a hard wearing ‘Dearborn Canvas.’ True to their innovative nature and their love of fabrics, this piece is created from organic cotton whilst still retaining the same robust spirit of all their previous garments. The jacket is a staple item for the season ahead, with the fabric softening overtime the jacket is set to be a fit tailored just for you. The classic workwear aesthetic is a theme running throughout all WIP collections, however, Offering a unique touch to the latest collection, bold t-shirts with ‘90s inspired graphics will be arriving. Keep an eye out on our latest arrivals for these pieces... 

Carhartt WIP Stockist | Stuarts London

How does Carhartt WIP fit?

The Carhartt WIP is often described as ‘just right’ meaning that most garments are true to size. The often boxy style can be seen in a variety of garments from Carhartt with that work wear style edge adding to the fit of each product. With every item online at Stuarts London, we will always help you ensure you are picking the right fit by offering advice where we can. Simply email in or give the store a call directly.