Levi’s, The Fit and Brand Explained

Levi’s first began back in 1853, this is when Levi Strauss along with his brothers, opened their very own dry goods business to serve the small general stores of the American West. However, it was not until 1873 that blue jeans were born. Levi Strauss & Co. and Jacob Davis receive a U.S. patent for ‘improvement in fastening pocket-openings.’ By adding metal rivets...

Levis SS19 Lookbook 23/01/2019

Get A Little Taste Of Summer Courtesy Of The Levi’s SS19 Look Book

      LEVI’S SS19 COLLECTION LOOK BOOK Kicking off the season strongly Levi’s have dropped the look book for their SS19 collections. To help you get in the mood for the warmer weather we have taken a number of our favourites that combine unique street-wear designed to provide a lasting presences. Selected items to look out for over the coming months include the Bermuda short which consists of beautiful white flower print Bermuda Short set upon black canvas making the shorts pop out on a dim or sunny day. Scheduled... Read More


The Levi’s Strauss & Co Sta-Prest is back

It’s time to re-live a Levi’s Strauss & Co classic, here at Stuarts London the renowned Levis Strauss & Co Sta-Prest trousers are making a strong return. Originally introduced in 1964 at the Levi’s Strauss & Co plant in Knoxville, Tennessee, the jeans two winning features where it’s prominent centre crease and ability to be extremely wrinkle free. The Sta-Prest was a fast hit, adopted quickly by salesmen for the non-crease convenience and smart everyday look. By the end of the 60’s the style had become iconic and synonymous with subcultures... Read More

Einsteins Jacket 15/07/2016

Einstein’s Levis Jacket Sells For Over £110,000 !

Yes, that’s right, Time Magazine’s Man of the 20th Century and infamous scientist Albert Einstein’s infamous Levis Leather Jacket has sold at Christies Auction House for £110,500 by Levis Stauss & Co themselves. Passed down the Einstein family lines for generations, perhaps one of the most famous jackets ever worn the jacket has truely lasted the sands of time and, as pictured below, still retains its tan colour, and has even retained the distinct smell of smoke despite Einstein’s passing over 60 years ago. If You Understand The History You... Read More


Levi’s Vintage Clothing Spring/Summer 2013 Hot Rod Collection

 Levi’s Vintage Clothing Spring/Summer 2013 Hot Rod Collection Levi’s Vintage Clothing Spring 2013, decided to explore a very specific subculture of this  collection. The term Hot Rod first appeared in California in the 1930s to describe cars with large engines modified for linear speed, typically old Ford T-Models from scrapyards customised by young enthusiasts with little or no money but a D.I.Y. punk attitude. By the 1950s sophisticated paint designs decorated the bodies of the cars and competition in customising became so fierce that top cars barely saw daylight except for... Read More


Levi’s Vintage Clothing Spring/Summer 2013 – Lookbook

Levi’s Vintage Clothing Spring/Summer 2013 – Lookbook Focusing in on reinterpretations of fashions from two eras: the late 1800′ miner and the golden era 20th century Hot Rod enthusiast, the Levi’s Vintage Clothing has announced its latest lookbook for 2013 spring/summer. Looking at the miner era, a trip to America’s Death Valley for the label’s design team provided insight into the sensibilities of a miner’s life, resulting in a collection one would expect from a such a storied brand. Levi’s sent their people into an unexplored mine  on a scavenger hunt... Read More

Not Just for Christmas: A True Fairisle Is a Serious Piece of Craftsmanship

Fair Isle knits are a simple and easy way to inject some colour and warmth into any winter wardrobe. Once the unwanted Christmas present the Fairisle jumper is now officially the on-trend statement knit of winter 2011/12. The Fairisle design has also been picked up by the mid to higher end designers, who – as with the high street stores – have experimented with colours, designs and base items to create a cleaner cut, more wearable item.  The generic technique however, has expanded, creating more patterns and allowing greater flexibility... Read More