The Story Behind Lacoste – A Brief History

With a history spanning more than 80 years, Lacoste has become a household name. Join us today at Stuart London as we take a look through the history of the famous French label and how it became the powerhouse it is today. Read our blog for brand features and much more. Lacoste is a French label founded all the way back in 1933 by tennis legend René Lacoste, simultaneously ruling the worlds of streetwear, mod, and 80’s casuals through its unique and varied designs. Synonymous with premium quality products, the labels crocodile embroidered... Read More


Win a Lacoste Chantaco Vertical Matte Piqué Leather Bag

To gear up for the warmer weather ahead we have teamed up with the iconic French label Lacoste and will be giving away a Chantaco Vertical Matte Piqué Leather Bag worth £120.00 top one lucky winner Coming from the name that is most renowned for the L.12.12 Polo shirt the Chantaco comes with summer ready contemporary style whilst at the same time giving off a retro appeal that is very much on trend this season. Designed for urban exploration it features a 16.5 x 22.5 x 5 cm silhouette that is constructed from matte piqué leather. Lightweight... Read More


Three Ways To Wear A Polo Shirt This Season

GETTING THE FUNDAMENTALS RIGHT Are your a fan of the essential that is a polo shirt? With the temperatures now on the rise and the arrivals for this season’s polo shirts collection now in full swing  here are our top three styling tips of how to wear a polo shirt this season, ranging from standalone wear to using a polo as more of a statement piece.   AS A STATEMENT PIECE We have come to appreciate a Appreciate a Plain Polo Shirt without the trimmings over the past 50 years.... Read More

A Timeline of the L.12.12 Polo-Shirt 17/01/2018

A Timeline Of The Iconic L.12.12 Polo Shirt

    When René Lacoste invented the Iconic L.12.12 Polo-shirt in 1933 little did he know that his original idea of cutting the sleeves of a shirt would form an essential part of classic and contemporary wardrobes eighty five years later. Famously quoting “Above all, elegance requires clothes that are adapted to the situation or circumstances,” the sporting icon, and winner of seven Tennis grand slam titles, kept to his word after his playing career finished, creating La Société Chemise Lacoste (Lacoste)  with his business partner André Gillier.  Together they began to produce the... Read More

Lacoste Spring Collection: Online Now 11/02/2017

Lacoste Spring 17 Collection- Now Online

The original creator of the cotton polo shirt, Lacoste has never really been off the radar since René Lacoste invented it in 1933. Created alongside loose-knit fabric expert André Gillier, Lacoste has been a staple ever since. Famed for its lightweight yet sturdy and breathable designs that not only let the body breath but also looked great as well, the invention made Lacoste a household name and the crocodile logo iconic. Today the French label is associated with more than just functional and stylish sportswear. Now a prominent name upon... Read More


Lacoste Live New Collection SS15 | Stuarts London

  Above: Black / Flour Polo £89 – Wytham Perforated Sneaker Boot £95 ANYONE WHO has been to France will know they are clever old sticks, especially when it comes to the world of fashion, be it from haute couture to designs that impact on and influence our every day lives. Having become a staple, Lacoste Live just keeps pushing the envelope, and the new spring/summer range gets right into the groove, just like Madonna, well until she took an untimely spill recently. There are quilted tops, dogtooth prints, faux... Read More


Anyone for Polo? | Mens Summer Fashion Polo Shirt

Polo Shirts for SS13 Where did it all start, the famous Polo shirt. No longer just part of the preppy style, the polo is now probably one of the most important part of a man’s wardrobe. Since it was invented in 1929 by Rene Lacoste, founder of the  crocodile-bearing brand, the versatile Polo shirts for men have remained popular and has gone from strength to strength. Part of the Mod scene in the 60-70’s, the mod look is definitely a statement style without having to go full-on to the preppy style and looks.... Read More


Lacoste Pe-Fall 2013 2014 Lookbook

Lacoste Pe-Fall 2013 2014 Lookbook Lacoste showed  its Autumn-Winter 2013-2014 pre-collection’s lookbook. In a palette of knitwear in stripes  in nautical tones, outerwear, quilted blazers and trousers in reds,  colours of blues, this is a collection showing a flare towards ski motif. Featuring Swedish male model Benjamin Eidem, the sports label’s ready to wear looks, featuring sporty mix based on ski motifs and consists of nautical stripes, cosy sweaters, rugged pants, voluminious cardigans, overcoats and quilted blazer-jackets. Lacoste lets their more youthful side shine with a new lookbook. Lacoste from Stuarts... Read More

Lacoste: Sports Phenomenon

Rene Lacoste, A Favourable Tennis Player, Visionary. Lacoste was founded in 1933 by Frenchman Rene Lacoste, a keen tennis player who created the first known sports performance clothing. Lacoste is thought to be the first brand that a brand name appeared on the outside of an article of clothing. The Lacoste Clothing brand was formed in 1933 by René Lacoste and André Gillier, they were the owners of the largest French knitwear manufacturing company of that time, and they set up the Lacoste Company to manufacture the logo-embroidered shirt. Initially... Read More