The Story Behind Lacoste – A Brief History

With a history spanning more than 80 years, Lacoste has become a household name. Join us today at Stuart London as we take a look through the history of the famous French label and how it became the powerhouse it is today. Read our blog for brand features and much more. Lacoste is a French label founded all the way back in 1933 by tennis legend René Lacoste, simultaneously ruling the worlds of streetwear, mod, and 80’s casuals through its unique and varied designs. Synonymous with premium quality products, the labels crocodile embroidered... Read More


Three Ways To Wear A Polo Shirt This Season

GETTING THE FUNDAMENTALS RIGHT Are your a fan of the essential that is a polo shirt? With the temperatures now on the rise and the arrivals for this season’s polo shirts collection now in full swing  here are our top three styling tips of how to wear a polo shirt this season, ranging from standalone wear to using a polo as more of a statement piece. AS A STATEMENT PIECE We have come to appreciate a Appreciate a Plain Polo Shirt without the trimmings over the past 50 years. Well... Read More

A Timeline of the L.12.12 Polo-Shirt 17/01/2018

A Timeline Of The Iconic L.12.12 Polo Shirt

    When René Lacoste invented the Iconic L.12.12 Polo-shirt in 1933 little did he know that his original idea of cutting the sleeves of a shirt would form an essential part of classic and contemporary wardrobes eighty five years later. Famously quoting “Above all, elegance requires clothes that are adapted to the situation or circumstances,” the sporting icon, and winner of seven Tennis grand slam titles, kept to his word after his playing career finished, creating La Société Chemise Lacoste (Lacoste)  with his business partner André Gillier.  Together they began to produce the... Read More