It all began with a cotton spinner's son, Fred Perry. Little did the family know, Fred would go on to become the world table tennis champion at just nineteen years old and then would later switch to take on the world of field tennis. After the big switch, he also developed that famous killer forehand which would win him Wimbledon three times… Even though red’s contribution to UK tennis was undeniable, he was never fully accepted within the Tennis world.. This was due to his unprivileged and working class background. However, soon his contribution and wins could simply not be denied. By 84’, a statue of Fred Perry was unveiled in the heart of Wimbledon - this statue was there to highlight his trailblazing nature whilst paying respect to a champion.
A mutual interest in the intertwining of contemporary culture and traditional craftsmanship brings Fred Perry and Nicholas Daley together to create a collection celebrating counterculture. The debut collection is based on the continuation of the SLYGO story, Nicholas' homage to his family's role in the emergence of the reggae sound system culture in Britain. SLYGO takes its name from Nicholas' father's DJ alias and draws direct inspiration from his parents' club night known as the Reggae Klub which ran from 1978-1982 in and around Scotland.
Ascot is fast approaching so the time is now to start planning your outfits! Royal Ascot is a prominent event of the Summer season and one in which combines both fashion and horse racing – what’s not to like. Although traditionally women steal the show with their bold colours and fancy hats, your outfit should not go amiss. In fact, mens style at ascot is becoming just as popular and with lots of paps around, this could be your time to capture those lenses. Ascot is renowned for smart outfits... Read More
The classic polo shirt has come along way since it was first designed in 1896. Originally designed by polo players themselves to help them keep their collars down, it later evolved in becoming a key fashion item for the everyday man. The nature of a polo allows for almost any occasion with its effortless ability to be stylish, casual or even smart. However, the designs, brands and colourways really do make the Polo what it is. This is what makes each polo shirt so individualistic and appealing. Some brands have... Read More
GETTING THE FUNDAMENTALS RIGHT Are your a fan of the essential that is a polo shirt? With the temperatures now on the rise and the arrivals for this season’s polo shirts collection now in full swing here are our top three styling tips of how to wear a polo shirt this season, ranging from standalone wear to using a polo as more of a statement piece. AS A STATEMENT PIECE We have come to appreciate a Appreciate a Plain Polo Shirt without the trimmings over the past 50 years. Well... Read More
Last night the Stuarts London team & friends celebrated its 50th Anniversary – with a host of top guys and gals from the fashion industry along with our loyal and wonderful customers. We had a top night. Music by ‘In light of Aquarius’ DJ Set , and the good folk at Nudie Jeans and Bala sponsored the beers for the whole evening. We would like to thank everyone who made the effort to come down and celebrate 50 years of Stuarts. The event also launched the quad collaborative products with... Read More
Bang, Bang ….. Bang !!! Three shots fired and the only thing that’s gonna get hurt is my wallet, says the man in the shop when I told him about the new ‘Triple’ collaboration between three mega icons. This May 2013 we see the release of the Pac Man x Fred Perry collaboration, with all the artwork especially being designed by the iconic Japanese Pixel artist, Ten_do_Ten. Ten_do_Ten started as a company in 2001, designing pixels for various digital media’s. However since, the company gained major recognition rapidly for... Read More
Christopher Raeburn x Fred Perry The new blank canvas collection with Christopher Raeburn, who is a true icon, not only in British fashion, but throughout British culture, Fred Perry has been the label of choice for generations of forward thinkers. Known for his heavy military inspiration in all of his designs, it comes without any surprise that the Fred Perry x Christopher Raeburn Blank Canvas line uses various camouflage patterns. Raeburn takes contemporary fashions obsession with military style to a new level, using cuts from original military surplus fabric to... Read More
Did you know that the Fred Perry Brand was named after a Tennis player? Fred Perry Fred Perry is considered by some to have been one of the greatest male players to have ever played the game. Perry was a Table Tennis World Champion in 1929 and took up tennis at the relatively late age of 18. He had exceptional speed from his table tennis days and played with the Continental grip, attacking the ball low and on the rise. He was the first player to win all... Read More