Diadora, B Elite OG Italia Sport

Diadora has been synonymous with sporting legends since the 1980s. To celebrate this partnership, this 2020 Spring/Summer season, diadora is proud to present B.Elite, a brand icon which has been recast to evoke the 1980 OG model specially created to celebrate the epic players of that decade. The B.Elite Italia sport is an Italian-made Heritage sneaker crafted from premium leather detailing. Italian design and skilled craftsmanship for this model which is available in two colour variations.


The Legend of the B.Elite

This Friday (16.02.18) marks 70 years of a retro and tennis wear favourite, Diadora. To celebrate the iconic occasion Diadora brings us ‘The Legend of the B.Elite’ capsule, featuring the infamous B.Elite White/Gold, an unmistakable silhouette. Alongside this Diadora have released a full tracksuit featuring a slick monochrome palette and tonal gold detailing to sit perfectly alongside your B.Elite’s. Diadora, it’s clear, are re-living their golden age whilst taking strides into fresh streetwear frontiers. Here’s to 70 years of a retro favourite at Stuarts London. The Legend of the B.Elite collection will be... Read More

Diadora Borg Elite White & Gold 27/07/2017

Diadora Borg Elite OG: Online Now

The Return Of An Icon A trainer that defined a generation, the Diadora Borg Elite OG  has arrived at Stuarts London for our 50th anniversary in all of its original glory. Legendary within the eighties casuals scene, this limited rendition pays tribute to the very first Borg Elite. First launched for tennis legend Bjorn Borg in 1981 the Borg Elite OG will be recognisable to any fan or collector. Featuring the “Made In Italy” hallmark this OG iteration keeps all of the original features including its infamous Kangaroo Leather construction... Read More

Diadora IC 4000 Premium 09/01/2017

The Latest Diadora Reissue Launches This Friday

One of two model scheduled for a January launch by Diadora, the I.C 4000 Premium is a silhouette that has been taken directly from the Diadora archives in 1989 when the model was the runner of choice for many leading athletes. Reissued for 2017, the I.C. 4000 is due due for launch on the 7th of January online at Stuarts London. Complete with all of the original characteristics of the original silhouette, it will be available in two retro colourways, expect this trainer to be a big hit amongst Diadora... Read More

Diadora AW16 New Arrivals 24/09/2016

The AW16 Diadora Heritage Borg Elite Collection Is Here

This week we received a much-anticipated update to our Diadora Borg Elite collection just in time for AW16. With Diadora still crafting the Made In Italy range in their spiritual home of Treviso, this season’s collection guarantees a premium crafted sneakers with comfort, durability and stability at the heart of the process, without losing any of the iconic Diadora aesthetics that thrust the brand from the courts to the streets all around the world. In total we have received a dynamic range of 12 sneaker models from the Superstar Italian Lifestyle brand including other classic... Read More


Brand in focus: Diadora Heritage

For some of us the summer memories of headlines dominated by sporting icons such as Bjorn Borg, Roberto Baggio and George Weah are all too distant or in fact non-existent. Defined by their Sporting heroics the above mentioned shared one thing in common. Style, and plenty of it. From Borg’s iconic locks, Baggio’s ponytail during USA 94 and Weah’s timeless smile they all share one thing in common. Diadora. Founded in 1948 in Torino, by creator Marcello Danieli, Italian sportswear brand Diadora originally launched with a mountain boot quickly expanding... Read More