Diadora Heritage


The Legend of the B.Elite

This Friday (16.02.18) marks 70 years of a retro and tennis wear favourite, Diadora. To celebrate the iconic occasion Diadora brings us ‘The Legend of the B.Elite’ capsule, featuring the infamous B.Elite White/Gold, an unmistakable silhouette. Alongside this Diadora have released a full tracksuit featuring a slick monochrome palette and tonal gold detailing to sit perfectly alongside your B.Elite’s. Diadora, it’s clear, are re-living their golden age whilst taking strides into fresh streetwear frontiers. Here’s to 70 years of a retro favourite at Stuarts London. The Legend of the B.Elite collection will be... Read More


Brand in focus: Diadora Heritage

For some of us the summer memories of headlines dominated by sporting icons such as Bjorn Borg, Roberto Baggio and George Weah are all too distant or in fact non-existent. Defined by their Sporting heroics the above mentioned shared one thing in common. Style, and plenty of it. From Borg’s iconic locks, Baggio’s ponytail during USA 94 and Weah’s timeless smile they all share one thing in common. Diadora. Founded in 1948 in Torino, by creator Marcello Danieli, Italian sportswear brand Diadora originally launched with a mountain boot quickly expanding... Read More