Merc London AW13

Merc London AW13 Merc London was founded in 1967 by Javid Alavi, born in Britain in 1941, who still remains the Chairman of the company. The word “merc” started to be a key element of their designs, offering the first carrier bags and t-shirts similar to the ones sold today that helped creating the image of an independent brand and business. Next season’s clothing will be divided into ranges: new arrivals, W1, with higher quality materials and detailing and Heritage Collection if you are a fan of Merc’s classic style rather... Read More


Matinique – For the Urban Man

Matinique – For the Urban Man This Scandinavian company has been influencing the fashion market for 40 years and since the legendary Niels Martinsen founded Matinique back in 1973, the brand has always been one of the fashion world’s finest. Skilfully interpreting new trends to a wider audience, Matinique has remained focused on providing clear and simple choices to male consumers of fashion. They have kept a steady brand promise, always staying true to the Matinique personality and the brand signature. Throughout, the result has been fashionable collections for the urban... Read More


The Crombie = Timeless

The Crombie  = Timeless Crombie remains an iconic British brand, trusted worldwide for the quality of its products and the timeless elegance of its designs. In England, the ‘Crombie coat’  has been used to refer to the sometimes velvet-collared covert coat – a close relation to the Chesterfield – that has been beloved by Teddy Boys, skinheads, City bankers and gentlemen of the turf. The brand’s enduring simplicity and elegance have allowed it to be rediscovered afresh by every generation. The company continues to use the finest British wools, tweeds... Read More

Nicole Fahri – AW12 Menswear

 Nicole Farhi – AW12 Menswear Nicole Farhi A/W 2012 has brought out her smart, wearable menswear collection with , featuring understated designs that are synonymous with the brand’s signature style. With a star of Black and white. Clever textile mixes and techniques,  with the main focus of the colours being with knitwear, focusing on knitwear, smart leather and wool cardigans paired with dark suit trousers. The style adaptable and functional for journeys that encompass colder northern cities and tropical climates. The wintery blues and maroon were brought in to the... Read More