Stuarts London

Edwin Jeans

Subtleness, Quality and Authenticity Established in 1947, founder Mr Tsunemi of the Tsunemi KK Company had a passion for denim, which inspired him to import denim from the United States as denim manufacturing was none existent in Japan at that time. Buying up used, worn-out and dirty denim, Mr Tsunemi laundered and mended them by hand in order to sell on to his ever expanding customer list. In 1951 domestically manufactured denim was available for the first time in Japan. This product was expensive and of inferior quality compared to... Read More

Doc Martens: Worn In Collection AW11

Doc Martens First things first, look out for the new Doc Martens. If you’ve ever tried to wear-in a pair then you’ll know that this is a very difficult indeed. So to remedy that, there’s a new Worn In collection launching in AW11 which means that the hard work has already been done for you.  Dr. Martens have just presented their SS12 men’s collection at the Bread & Butter fare in Berlin. It seems that Dr. Martens are planning on remaining hip for quite some time to come. In an... Read More

Nudie Jeans: The Longer it Lives the More Character it Gets

                           Jeans share the same soul and attitude as music  Nudie Jeans is a Swedish premium clothing brand originating in Gothenburg and a subsidiary of Svenska Jeans AB, founded in 2001 by Maria Erixon, Joakim Levin and Palle Stenberg.  These three Swedish denim aficionados cut their teeth working for Lee, with no flash advertising campaigns. Nudie jeans has built a very strong underground following and are rated as amongst the best jeans available by denim geeks the world over.  Nudie might not have the heritage and history of the original American denim brands, but... Read More

Brutus by Name

                                                                                 Every Detail Matches the Original                                                                       The brothers Alan Freedman and Keith Freedman were both born in Hammersmith, London, England of native cockney East London parents. Brutus Jeans is a clothing company founded in 1966 by brothers Keith and Alan Freedman, who were 18 and 17 years old at the time, respectively. Brutus was born and bred in the east end of London; its name coming from the popular men’s aftershave ‘Brut’, which Keith and Alan both wore. The brothers added the word ‘us’ and thus emerged the... Read More

A Little of Grenson Shoes

Grenson Shoes: Grenson Shoes was started by just one man, William Green born in 1835. He moved away from his place of birth with his mother soon after and they ended up in Rushden, in Northamptonshire. In fact it was William’s mother who taught him his trade as he helped her to produce men’s boots at home. It was only a cottage-based business but at that time, most shoemaking was still a cottage industry. In 1866, the obvious next step for him was to formalize this arrangement and set up... Read More

JEFFERY WEST: Imaginative modern footwear

                                                    Instantly aesthetic, vital and imaginative modern footwear Mark Jeffery and Guy West first started working together back in 1983 and in 1987 they decided to form Jeffery-West shoes, producing styles based on footwear companies they admired that were working in Northampton. Childhood friends Mark Jeffery and Guy West were surrounded by tradition and history from the word go, even more so for Jeffery as his father ran the family owned shoe factory in the town. Perhaps not a surprise therefore that they would go on to become... Read More

New Euro England Away Kit

The new England Away kit embodies the team’s values of pride and courage: David Haye’s abject world title fight performance only went to highlight Umbro’s extraordinary decision to launch their new England away strip on his Hamburg ringwalk despite fighting bravely, English heavyweight boxer David Haye was unsuccessful in his big fight against Wladimir Klitschko last night, losing on points after a gruelling 12 round battle. All of England is still proud of David’s efforts and achievements though, and we’re very proud of the way he revealed the new England... Read More

Clarks Originals x Loopwheeler Wallabee Boot

                                                               The Wallabee Boot C. and J. Clark Ltd, better known as Clarks, is a high-end British shoe manufacturer with a high street retail operation. The business is based in Street, Somerset in England. Started in 1825, by Quaker brothers Cyrus and James, as a business making sheepskin rugs and slippers, using out-workers in the village, it has expanded to become a global shoe brand, with operations in the United States, Europe and the Far East and Japan. For much of the life of the business, the company manufactured its... Read More


Edwin : NEW I.D.W.P Edwin Video

I.D.W.P from Edwin Europe on Vimeo. A collection inspired by individuals living their lives in Edwin. Personal life experiences etched into the grain of the fabric in wearing the denim as functional garments, reliable and strong, constructed using premium fabrics and finishes. The Edwin man is integrated into a tribe of independent free thinkers, his desire to roll amongst the likeminded underpinned by a feeling of kinship and belonging through a common passion for road trips, adventuring into the unknown. To ascertain the season’s highway aesthetic is to dissect the... Read More


Lets face it Ralph Lauren isn’t a label that needs any introduction. Its a brand that has got it just right, sold in the right places and worn by the right people. But what’s next? The Premium US fashion house is preparing to launch a top-end denim collection. A collection which will be labelled “Denim & Supply” by Ralph Lauren,  due to hit a handful of select stores/departments  from Sept 2011. Designed to work alongside brands like Edwin, Levis Vintage and Denham – Denim & Supply has it’s own look.... Read More