Diadora Heritage

Diadora IC 4000 Premium 09/01/2017

The Latest Diadora Reissue Launches This Friday

One of two model scheduled for a January launch by Diadora, the I.C 4000 Premium is a silhouette that has been taken directly from the Diadora archives in 1989 when the model was the runner of choice for many leading athletes. Reissued for 2017, the I.C. 4000 is due due for launch on the 7th of January online at Stuarts London. Complete with all of the original characteristics of the original silhouette, it will be available in two retro colourways, expect this trainer to be a big hit amongst Diadora... Read More


The Diadora N9000 Arrowhead Collection Is Now Online

One mens footwear company that has been making huge in waves into the sneaker industry of late is Diadora. Fresh from the recent re-issues of the Borg Elite, Borg Orginals & V7000 ranges, the much awaited Diadora N9000 Arrowhead collection has arrived in store and online at Stuarts London. Named after the silhouettes shape, these two Red Chilli & Black/White colourways have already seen huge demand in store. Constructed using a one-piece upper, featuring a variety of different materials both models are designed around the notion of arrowheads in some way. The... Read More

Diadora AW16 New Arrivals 24/09/2016

The AW16 Diadora Heritage Borg Elite Collection Is Here

This week we received a much-anticipated update to our Diadora Borg Elite collection just in time for AW16. With Diadora still crafting the Made In Italy range in their spiritual home of Treviso, this season’s collection guarantees a premium crafted sneakers with comfort, durability and stability at the heart of the process, without losing any of the iconic Diadora aesthetics that thrust the brand from the courts to the streets all around the world. In total we have received a dynamic range of 12 sneaker models from the Superstar Italian Lifestyle brand including other classic... Read More


Brand in focus: Diadora Heritage

For some of us the summer memories of headlines dominated by sporting icons such as Bjorn Borg, Roberto Baggio and George Weah are all too distant or in fact non-existent. Defined by their Sporting heroics the above mentioned shared one thing in common. Style, and plenty of it. From Borg’s iconic locks, Baggio’s ponytail during USA 94 and Weah’s timeless smile they all share one thing in common. Diadora. Founded in 1948 in Torino, by creator Marcello Danieli, Italian sportswear brand Diadora originally launched with a mountain boot quickly expanding... Read More