YMC Menswear Is Arriving This Week

  London based label YMC (AKA You Must Create) is set to return to Stuarts London this week joining our brand roster for SS18. Providing innovative, yet timeless, style the brand has been a longtime favourite within our following and has become the turn to over the past two decades for those who enjoy quality and function in every stitch.  Renowned for easy-to-wear pieces that form the building blocks of the modern wardrobe YMC is easily identified by a keen eye to detail putting an emphasis on texture, colour and print as... Read More

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YMC: Beatnik Movement of the 50s

YMC A/W 2012 “Favoured designers are those anonymous souls behind the functional clothing of the factory worker, the soldier, and the outdoorsman” A great British brand with a refined aesthetic, that’s YMC and shows in the  Autumn/Winter 2012 lookbook. The collection takes inspiration from the beatnik movement of the 50s and mixes it with their signature boxy fits, collegiate colours and mad patterns. Favoured designers are those anonymous souls behind the functional clothing of the factory worker, the soldier, and the outdoorsman They have continued to deliver well crafted garments... Read More

YMC: Takes us Back to England

YMC: Summer 12 YMC is not only a clever abbreviation for ‘You Must Create’ but the name of a highly established London based clothing company. The collaboration of Fraser Moss and Jimmy Collins saw the launch of a promising new fashion label back in 1995. The core value of their company is to design timeless functional pieces avoiding the need to conform to current trends or whims. To succeed, they look to work wear and British military attire for inspiration. In particular, the precise and crisp function of the uniform... Read More

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Not Just for Christmas: A True Fairisle Is a Serious Piece of Craftsmanship

Fair Isle knits are a simple and easy way to inject some colour and warmth into any winter wardrobe. Once the unwanted Christmas present the Fairisle jumper is now officially the on-trend statement knit of winter 2011/12. The Fairisle design has also been picked up by the mid to higher end designers, who – as with the high street stores – have experimented with colours, designs and base items to create a cleaner cut, more wearable item.  The generic technique however, has expanded, creating more patterns and allowing greater flexibility... Read More


Today we introduce to you…..

YMC Summer Navy Mountain Parka…. Right you guys…… We are all prone to sticking with what we know, and even being complacent within all areas of our lives – it’s just human nature, so let Stuarts Of London lead you forward and try and make one change to your personal style in order to push progression! And what better way to celebrate than with a brand new Spring/Summer wardrobe from the finest, YMC. Requiring no introductions, everybody’s favorite designers have once again come up with a quite simply stunning collection... Read More