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Levi’s Made & Crafted

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Raw and Selvedge Denim insight and characteristics

  Raw and selvage denim explained : Many people confuse the two and think they are essentially the same, however there is a big difference.  What’s all the fuss about?  Why do denim-addicts and denim-amateurs alike pay extra special attention to it? Raw denim refers to the wash while Selvedge or also known as “selvage” is the edge. Most Raw Denim is “selvage” and not all Selvedge Denim is raw. Raw denim is a denim fabric that is not washed after being dyed during its production. Its left in its... Read More

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Levi’s Made & Crafted

Levi’s Made & Crafted  The design ethos for Levi’s Made & Crafted is rooted in iconic American clothing, just like Levi’s Vintage Clothing. The inspiration is in American work wear, sportswear, military uniforms then mixing traditional fabrics and construction with high technology and contemporary fits. Old and new, craft and science. As Levi’s Vintage Clothing looks to the past, to recreate iconic garments from Levi’s history, Levi’s Made & Crafted comes from the same origins but projects forwards. It’s a modern collection with traditional sensibilities. Launched in 2009, Levi’s Made... Read More