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Brand Edit

21/05/2019

Brand Edit: The History of Sebago

From loafers to boat shoes, Sebago is the go to choice for smart style as well as effortless casual fashion. Sebago is an old school brand with a new style feel with their latest collection and timeless styles. It’s great to see a brand embracing its heritage whilst incorporating modern twists. Daniel J. Wellehan Sr., William Beaudoin and Joseph Cordeau founded Sebago in 1946. The creators of the brand first set out to create a shoe that would work well on deck. As avid sailors, the passion for this then translated... Read More

EDWIN resort shirt 10/05/2019

Brand Edit: EDWIN – Top 6 Summer Must Haves

EDWIN: A Brief History First established in 1947 by Mr Tsunemi, the EDWIN brand has a rich history and an exciting story. Mr Tsunemi had a passion for demin, but as no denim was manufactured there at the time he decided to import directly from the U.S.A. By 1951, denim finally became available on the market within Japan and by 1961, Mr.Tsunemi crafted the first pair of the iconic EDWIN denim jeans. The EDWIN brand not only became iconic for its quality, style and products but it also became known... Read More