DANTON bridges the gap between the two perfectly, marrying understated French flair and Japanese dedication to quality.
Inspired by the seaside town of the same name on the East coast of Italy that founders Jack Sofier and Alex Pyser visited on holiday some time in the 1970s. When they were there they couldn’t help but notice how effortlessly cool some of the local residents of the town looked.
A piece known for its versatility and effortless French chic that forgoes fashion trends. The nautical inspired colours, cotton construction, and of course, the 21 stripes (each one apparently representing one of Napoleon’s victories). A favorite of Pablo Picasso and Coco Chanel, few items sum up French pride and stylistic prowess more than the Breton shirt.
It’s difficult to imagine a world without polo shirts. They can be seen worn by people of all ages, from all walks of life. Your Granddad probably wore one and style icons like James Dean was also a fan. Few have been able to escape the polo shirt’s elegant, sporty charm. There’s no doubt about it, it’s a classic and considered by many to be a solid staple in men’s and women’s wardrobes today. Hitting that perfect sweet spot being dressier than a t-shirt but more casual than a button up shirt. There are few items of clothing more loved and well respected than the humble polo shirt. Which is the most famous of them all? Everyone has their favourites. But what we can say for sure was which one came first and that was the Lacoste L12 L12 Polo shirt.
At some point in the 1970s, Mike ‘Gramicci’ Graham, the founder of outdoor and climbing gear gone streetwear icon brand Gramicci, took part in an ‘all-Italian’ ascent of the formidable Half Dome in Yosemite National Park, California. Directly following the climb, Mike was inspired and decided to take on the nickname ‘Gramicci’.
Dance of the dead is a late medieval allegory on the universality of death and how no one is immune to it. This concept is further developed for the design to help conceptualise that we all know that death is guaranteed and with this in mind, we should each live each day to our happiest and enjoy all that life has to offer on our unique journeys. The second shirt that arrives from this exclusive collection is Paradise is lost which also uses the concept of the universal power of death and the need for living life to the full. Using creative, detailed art work this concept is beautifully translated and executed.
Carhartt has been around for a while now (since 1889!) and as you can probably imagine they have developed and moved on a bit since then. However, Carhartt has not forgotten its roots and over its long history it has always strived to simply produce well-built, good-looking clothes. For SS20 we still see that acknowledgement of its heritage in workwear and later in underground street culture but with updated materials and subtle design details added.
The consumer market today has changed. Customers are no longer satisfied with faceless companies relentlessly churning out product. More than ever consumers are being more purposeful with not only their clothing choices, but also who they buy their products from. They want to know how the garment was produced and where it has came from.
From a young age Yuki Matsuda, the founder and head designer of Monitaly was inspired by early Americana designs, particularly those from the 1950s and was soon an avid collector of heritage Americana clothing. He was interested in American vintage as there was a closer attention to detail on the use of quality fabrics, however, he frequently altered the pieces as he found the shapes of the clothes to be at times odd and unflattering. Eventually, he decided to cut his losses and make his own clothing with the same... Read More