Puma Weekend OG Chestnut – Launching 06.08

PUMA brings back another terrace classic with the PUMA Weekend. A style of the 70s,
the Weekend is a sleek terrace model most notably known for its lack of branding.
Featuring no formstripe, this shoe is led by its nice suede materials on the upper and its
simple aesthetic for any consumer.

The Weekend shoes were sold in the 1970s as leisure shoes to be worn on weekends,
and in the 1970s, the concept of wearing sports brand shoes other than for sports did
not exist because of the culture of leather shoes in Europe. Therefore, the Weekend
was designed and developed as a shoe that could be worn for leisure activities other
than sports. In 2022, the shoe will be reissued for the first time after a half-century.

The iconic 70s silhouette is making a welcomed return & it looks better than
ever. This relaxed style was created for days off, hence the name. Leather was less
suited to leisure and as such, this soft suede shoe found favour at a time when the world
woke up to wearing sports footwear on the street.

The Puma Weekend OG evokes vivid memories of an era when sports footwear crossed
from the field to the street. Boasting an air of understated luxury, the
Weekend OG evokes the 70’s style with the use of premium suede, minimal branding and a
considered shape.

The exclusive Puma Weekend OG in Chestnut launch 10am Saturday 06.08 and will be available online & in-store at Stuarts London.

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