Snow Peak – Brand Edit

Snow Peak was founded in 1958 on the west coast of Japans Honshy Island – in the Niigata Prefecture. The coastal capital city is known for its national parks, ski resorts and Onsen hot springs. The region is also extremely mountainous with peaks of 8,000 ft above sea level. Naturally, in such a rich environment, locals and the many annual tourists also required specialised outdoor equipment – this is where founder Yukio Yamai saw an opportunity and Snow Peak was born.

Brand History

Mr Yamai was an avid and decorated mountaineer himself who often loved be challenged by the peaks of the prefecture’s famous Mount Tanigawa which summits at almost 6,500ft above sea level. As a consumer of mountaineering equipment and gear himself Yukio wasn’t satisfied with what was available to him on the market. He therefore took matters into his own hands and began designing innovative equipment with highly skilled craftsmen from his hometown of Tsubame Sanjo – an area renowned for its metalwork.

In 1980 the reigns were hounded down to his son Tohru Yamai who sought to bring the Snow Peak audience out of the dramatic Japanese landscape and branch out internationally.  In 1999, Snow Peak established a small unit space in Gresham, Oregon in a bid to start the ball rolling on that objective of international recognition. Over the following two decades Snow Peak opened two stores, one in Portland, Oregon and another Soho, NYC.

The next generation of the Yamai legacy has been continued by Yukio Yamai’s granddaughter, Lisa Yamai. In 2014 she launched Snow Peak apparel and today serves as the company’s president. In the following years Snow Peak grew their footprint in the USA further by opening retail spaces in big department stores, opening a restaurant and a campground which now often pop up all over Europe.

Craftsmanship

No product better embodies the spirit and craftsmanship of Snow Peak than the original Titanium mug. Like the brands other staple titanium equipment, the mug was also born out of the founder Yukio Yamai’s hometown of Tsubame Sanjo, recognised widely for their excellent metalwork.

To this day, every titanium milled product the brand produces is made out of the same Japanese town using similar production methods. The manufacturing process requires skilled and experienced metal workers due to the properties of titanium, the metal is difficult to flatten and mould into shape unless it has been rolled out correctly during preparation. It is also a lot more costly to use titanium compared to other alloy alternatives such as steel or aluminium, with the melting point of titanium being more than double of aluminium at 1,670 degrees Celsius. The dramatic landscape of Niigata inspires Snow Peak products and still serves as home to Snow Peak’s Global Headquarters today. 

Their products such as their coloured titanium mugbowls and cutlery all are extremely light weight – perfect for on the go adventures in the great outdoors. The light weight factor of Snow Peaks titanium products isn’t the only thing that makes them a must have for outdoor hikes or camping, they are also extremely durable. The durable nature of their products means they are built to last, crafted for purpose and overall created for your ease. This detail and thoughtfulness of materials is also mirrored across their full range from the Snow Peak bamboo folding table to their dome tents. Here at Stuarts London, we stock the full range of Snow Peak from their camping essentials like the spork, all to their pack and carry fireplace.

Outerwear

Japanese-made, lifetime-guaranteed products. Each item is designed with the intention of being used outdoors and in order for you to create restorative experiences in nature through legacy-grade apparel. Browse below the latest outerwear Snow Peak has to offer, available online now at Stuarts London.

FR 2L Down Jacket

With its full-coverage cut, bold storm flaps and slash front pockets, this two-layer down jacket takes the classic aesthetic of expedition wear and reinterprets it as snowy-season streetwear. But this is a jacket that will do double-duty as a cosy campfire outer layer too, since the partly-recycled polyester shell also incorporates Aramid fibres: the same super-tough, fire-resistant fabric that is used in firefighting suits and bulletproof vests.

Recycled Nylon Ripstop Down Coat

The Recycled Nylon Ripstop Down Coat is a technical water-repellent winter coat featuring recycled materials for a sustainable impact. The coat features an insulated, adjustable hood, high neck with two-way zip front and added snap closures, quilted body, ribbed cuffs, dual hip patch pockets, and in-seam slant pockets, inner storage pouches, and adjustable drawstrings at waist and hem to retain warmth. The outer material uses 100% tent-recycled nylon ripstop with a DWR finish. The recycled down filling is comprised of cleaned and reused feathers provided by the Green Down Project.

Comments are closed here.