Danton France, via Japan
Born in 1935, Danton is a French heritage brand that marries together the iconic French flair for design and Japanese attention to detail. In 1931 Frenchman Mr Gabriel Danton took an interest in his sisters clothing business known as “Manufacture Textile du Centere” – or as it was more commonly named, M.T.C. Gabriel quickly bought shares in his sisters company and took role of Manager 4 years later in 1935 before then also registering the brand under the his surname – Danton. The silhouette red diamond logo was also created that same year and the brand we recognise today was born.
Danton, History
The early days workshop was located in mainland France operating out of a small town with a population of roughly 1,000 people known as Châtres-sur-Cher. Despite being almost 3 hours south of Paris, the brands first target audience they marketed for was inner city workers based in the Capital. They were manufacturing traditional French workwear garments such as overalls, jackets, utility trousers and aprons – many of which remain brand staples today.
Due to the reliance on Paris’ workmans custom, the brand opened up their office and warehouse in central Paris located at 40 rue Croix des Petits Champs, a mere 5-minute walk away from the cities famous Palais Royal Gardens. This hub was used to distribute wholesale workwear that was being sold to the workers of the city and through the 70s & 80s public officials such as the metro and railway operators.
Eventually the workshop in Chatre sur Cher closed but Danton was adamant in keeping production in France; first in Flers in the 90s and Le Lude by the 00’s which perhaps has been part of the brands appeal to workwear style lovers in Japan and all over the world due to the large Japanese cultures present in said areas.
This dedication to workwear and traditional designs then did go on to be picked up by the Japanese market, via the Boy’s CO. LTD who are now the brands exclusive distributor in Japan and worldwide. Danton hoped this new Japanese partnership would allow the brand to continue their reputation for reliability that was so infamous amongst other Japanese brands starting up at the time such as Comme des Garcons & Uniqulo, whilst keeping the French heritage roots apparent.
Danton at Stuarts London
This Autumn/Winter season Stuarts London brings you a range of hardwearing staples perfect for the chilly temperatures looming – including inner down vests. high pile fleece jackets and corduroy accessories.
Danton embraces a subtle streetwear aesthetic with this Inner Down Vest. Designed to be layered, it’s padded with down filling for guaranteed warmth. It also features a drawstring hem to adjust to your desired fit, complete with the brand’s distinctive diamond-shaped branding on the chest.
Cut from high pile fleece for a soft textured handle, the Stand Collar Jacket has a slight sportswear feel. The jacket has been paired with a zip fastened placket, two pockets on the hips, funnel style collar and patch logo branding on the chest.
Updating the timeless baseball classic, this corduroy cap from Danton arrives in 3 versatile and easy-to-wear winter colourways. Crafted from breathable cotton, it also features an adjustable back tab to ensure a comfy, personalised fit. It’s finished off with the brand’s distinctive red diamond logo on the front.
Danton, Today
Danton therefore bridges the gap between the two, perfectly marrying understated French flair and the obsessive dedication to quality and attention to detail that Japanese brands demonstrate so well. Browse the latest arrivals from the French brand available online and in-store now:
Comments are closed here.