AMI, by Parisian designer Alexandre Mattiussi..

AMI was originally founded in 2011 by Parisian designer Alexandre Mattiussi. The brand offers a blend of casual and chic that is said to blur the boundaries. The stylish brand is named AMI, meaning friend in French, for its relaxed yet authentic approach to fashion. Each and every design reflects their values of this young, cool yet carefree identity and with every season, it just becomes more evident. After winning the ANDAM prize, one of the most prestigious awards in fashion, Alexandre continued his path to success and continues to create ground-breaking moves within the industry. Fast forward to where it is today, the brand has six boutiques around the world: Paris, Tokyo, London, China Mainland and Hong Kong SAR.

Born in 1980, Alexandre Mattiussi studied at Duperré fashion design school in Paris. After formative experiences in several fashion houses – travelling between Paris, Milan and New York – the designer decided in 2011 to launch his own brand: AMI. Created in Paris and inspired by this city ever since, AMI offers stylish and comprehensive wardrobes for men and women, blurring the boundaries between casual and chic. The name AMI, the French word for friend, plays with the initials of Alexandre Mattiussi. AMI captures a particular type of the French capital’s nonchalance, one that is relaxed, authentic and friendly.

The latest arrival from AMI sees these three oversized cardigans in bold, stylish colourways. Arriving in an oversized fit with chunky rib knit roll up cuffs, the Oversize Cardigan is made from the highest quality Virgin Wool for a luxuriously soft feel and most effective insulation. Finished with the suitably oversized AMI De Coeur heart embroidered on the chest – it makes for one of AMI’s most striking and popular pieces.  AMI offers stylish and comprehensive wardrobes for men and women, blurring the boundaries between casual and chic. The name AMI, the French word for friend, plays with the initials of Alexandre Mattiussi, its founder and creative director. AMI captures a particular type of the French capital’s nonchalance, one that is young, cool and carefree. Standing for a relaxed, authentic and friendly approach to fashion, AMI was awarded the prestigious ANDAM prize in 2013. AMI now has 8 stores in Paris, Tokyo, London, mainland China and Hong Kong, as well as selective stockists like Stuarts London.

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