Puma x Butter Goods | ’90s Nostalgia

Sports company PUMA and Australian skate label Butter Goods are announcing a new partnership between the brands, set to launch Saturday. The two will come together for collections heavily inspired by nostalgia and the ‘90s. Founded in Perth, Australia in 2008, Butter Goods first began as a way to celebrate the love of music and skateboarding the founders grew up on. Those connecting to the nostalgia grew the brand’s worldwide community, and today the brand exists in a place where skateboarding and music collide, inspired by the different counter cultures that were born through those movements.

With both brands anchored in sports heritage, it seems a natural fit that a special PUMA x BUTTER GOODS Basket VTG is being released to kick off the partnership. The full collection takes inspiration from sports advertising in the late ‘90s and early 2000’s and is set to be released Saturday, 00:00. Giving it a nostalgic feel, the PUMA x BUTTER GOODS Basket VTG comes in a cream, corduroy upper with a white stitched formstrip. Also included in the pre-release is a white graphic tee, featuring a vintage logo of the PUMA cat sitting on top of the Butter Goods logo.



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