PUMA Archives: The Palermo OG

The PUMA Archive

Part of the PUMA Archive collection – the brainchild of former PUMA employee and avid PUMA collector Helmut Fischer who has amassed thousands of archival pieces across the years including landmark sporting shoes, clothing, and memorabilia – one of the standout shoes of the 1970s casual scene is back and looking better than ever.

Thanks to the unprecedented access given to the archive, PUMA are now are able to create intricate digital scans of each item with the original on hand re-creating each piece down to the tiniest detail. Throughout the archive there were a few shoes that were a big deal back in the day which became the must-have shoes and really started an interest in rare shoes and collecting – the Palermo was one of those shoes.

How Are The Shoes Constructed?

With all the appeal of the original, the shoe features vintage details rarely seen today with its low, slim profile packed with details like standout suede branding overhanging the side of the shoe in PUMA’s classic gold lettering. The 1970s were all about logos, especially within the casuals scene – football fans that got hold of European brands for the first time and brought them back to the UK, paving the way for sportwear being accepted into everyday attire – and the more branded logos you had on the better.

The PUMA Palermo OG definitely shows this trend with PUMA branding featured on the side, heel, tongue and midsole but never looking overdone. The upper mixes suede panels overlayed on textile for a streamlined look that blends seamlessly into the PUMA formstripe on the side.

What Makes The PUMA’s Special?

The outsole and midsole are composed of a PUMA’s classic gum rubber in contrasting tan giving the shoe a low set profile and classic old school sportwear look. The colour palette is clean and simple combining navy and white hues making the shoe a versatile option that is easy to pair with loads of different styles and outfits.

Here at Stuarts London we are official stockists of PUMA, so make sure you check back for the latest releases from the brand. Don’t miss out on a chance to own a piece of casuals and sports footwear history.