Puma: Coming To Stuarts London SS21

The fastest sports brand in the world is coming to Stuarts London for SS21. One of the worlds leading sporting brands providing top quality gear for some of the greatest athletes of our time will be available to shop here at Stuarts London.

We recall the seismic impact that Puma has had on clothing and shoe culture. When we first began to stock the brand back in the 70s and 80s – here in Britain we were getting exposure to the brand for the first time, along with other now household names such as adidas, Diadora, Ellesse, Kappa and Reebok to name a few.

Now for the first time, Puma have started to build their archive covering the last seven decades of legendary athletic-wear. Set up by Helmut Fischer also known as Mr Puma in collaboration with the brand in 2020. Fischer has, over the years, amassed the largest collections of Puma, clothing, shoes and memorabilia ever seen.

The project was started in 2020 and so far through the use of digital scanning technology, they have made permanent digital designs allowing the designs to be kept for future generations to see. Most exciting of all though, Puma are now in the process of re-creating a number of their most iconic trainer designs from the past.

Stay tuned for exciting new releases coming for SS21 here at Stuarts London.

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