Snow Peak: Return To Nature
The Japanese outdoor brand using outdoor spaces to make better connections with ourselves and others.
If there’s one thing we’ve learned from nature in a post-COVID-19 world, it’s that we need it, much more than it needs us. While the lockdown has made unprecedented changes in our everyday lives – the grass still grows, the flowers bloom, and the animals go about their business as they always have.
During such turbulent times, more and more of us have been turning to nature to appreciate the simple pleasures that it offers us. The warmth of the sun on your skin, the sound of birds chirping, the calm and stillness.
No heritage brand has embodied this understanding and appreciation of nature more than Japanese outdoor lifestyle brand Snow Peak. What many of us are beginning to learn now – the brand has been advocating since its inception over 60 years ago.
It all started with a young man and a mountain in central Japan. Yukio Yamai was a keen amateur mountaineer who had set his sights on Mount Tanigowa on the border of Gunma Prefecture and Niigata Prefecture in Japan – an infamous peak known both for its scenic beauty and for the number of people who failed to make the ascent. The ascent was challenging enough as it was, but what Yukio found was that the mountaineering equipment he had was not making it any easier. Dissatisfied with the mountaineering equipment currently on the market, he teamed up with the local steelworkers in his hometown of Sanjo City, in the Chūetsu region of Niigata and set out to create the best mountaineering equipment possible.
Today the brand has expanded beyond mountaineering into all kinds of outdoor equipment including tents, fireplaces and grills, cookware, drinkware, lights, water bottles, cutlery, and furniture to meet all your outdoor needs. More recently Snow Peak has also released an apparel line for those who want products made by outdoors-people for outdoors-people.
Innovation is one of the company’s key mission statements and in 2014 Snow Peak released ‘Snow Peak Apparel’ inspiring a new generation of outdoor enthusiasts. Every garment is subject to rigorous testing and feedback from employees of the company and customers alike to produce the absolute highest quality possible.
Here at Stuarts London we are very excited to be official UK stockists of Snow Peak and can’t wait to share these amazing products with you.
Snow Peak SS20 Coming soon…