Gabicci SS20: Since 73′

Inspired by the seaside town of the same name on the East coast of Italy visited by founders Jack Sofier and Alex Pyser on holiday some time in the 1970s. While there, they couldn’t help but notice how effortlessly cool some of the local residents of the town looked. They wore lightweight, knitted polo shirts and cardigans in bright colours, often with geometric stripes and other patterns. They were so deeply inspired by what they saw in the sleepy Italian town that they wanted to try to recreate what they saw. With that, Gabicci was born. Little did they know the cultural impact the brand would have when introduced to the UK.

Perhaps best known for spearheading the Mod movement of the 1970s. Gabicci’s instantly recognisable striped knitwear has been imitated by many, but none represent the spirit and the look of that time better than Gabicci. In many ways the brand shaped the rest of the Mod aesthetic, moving towards a slimmer-cut Italian tailored look with special attention given to quality materials but with a unmistakably British attitude. It also went onto shape various other subcultures such as the Northern Soul in the North of England and the Soul Boys of the South not to mention the Rude Boys, Suede Heads, Rasta’s and Acid Jazz Boys. 

Today we see a remerging interest in the look that Gabicci galvanised through the various subcultures in the 1970s. With some films and TV shows currently in he cultural zeitgeist turning their eye back towards the 60s and 70s. Last year’s ‘One Upon A Time In Hollywood’ (2019), Martin Scorsese’s gangsta epic The ‘Irishman’ (2019) and the re-emergence of popularity around what is being heralded by many as the greatest TV show of all time ‘The Sopranos’ (1999) and ‘The Talented Mr Ripley’ (1999) released the same year. What do they all have in common? They all feature the 60s/70s style knitwear.  

With the warmer weather coming, guys are looking for more options than a t-shirt or polo. With the re-introduction of the camp collar shirt a few years ago and have since earned their place as a summer staple in the stylish man’s wardrobe. There is now room for something else. With their lightweight construction and open weave fabrics combined with Spring/Summer colour palettes the Gabicci SS20 collection could be just the ticket to re-vamp your look this season. 

Stuarts London have been longtime supporters of Gabicci and this year we even celebrated our ongoing partnership with the Stuarts London X Gabicci Exclusive Collab. We’ve got new pieces arriving every day so keep your eyes peeled. 

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