Farah X YMC
To celebrate it’s 100-year anniversary, Farah wanted to do something special by paying homage to its roots, and taking a closer look at what Farah represents to the people who have worn and have enjoyed it over the years.
One of those people happened to be YMC co-founder Fraser Moss who has spoken in the past about his experience with the brand. Both brands draw inspiration from subculture; whether it be within music or fashion, and it was out of this dedication to recognising these groups that this collaboration was realised.
For Fraser, one subculture in particular held a more personal place; the rudeboy musical movement of the 70s. “Farah means lots of things to lots of people, but for me it was always rude boy. The sharpness of the classic trouser with the iconic yellow tab was everywhere at blues parties and sound clashes.”
It was out of this meeting point between clothing, music, style, and identity that this collaboration was born. A 15-piece collection based on Farah’s longstanding relationship with the rudeboy music scene. The collection captures the essence and vibrant energy of the movement.
Utilising pieces direct from Farah’s archive, a key part of the collection is the iconic hopsack trouser which have played a key role in shaping the look of different subcultures over the years including the rude boys. With their sharp lines and slim fit stood resolutely against the sea of flairs of the late 70s, where disco music and fashion dominated.
Other themes which run through the collection include an Ethiopian flag colour scheme. Red, gold, and green, with the addition of indigo, add a vibrancy and boldness to the collection. This can be seen in the polos and shirts which give a nice contrast when paired with modern chore coat style jackets and denim shirts. Classic Farah silhouettes are seen here in bold patterns with matching trousers. Another stand out piece from the collection is the three-star jumper again with the red, gold, and green colour palette.
The final vital component which made this collaboration possible was creative fashion director Harris Elliot who has made significant cultural contributions to the scene with his book and exhibition ‘Return of The Rudeboy’. As an accomplished visual storyteller and having an intimate knowledge and experience of both labels, he was the perfect addition to make the collab a reality.
“I grew up being the little kid at blues parties’, I have vivid mental references of the sweat dripped flock wallpaper, as bodies hugged the walls whilst rocking in time to the deepest lovers rock and dub bass sounds from the monolithic speakers.”
The collection honours Farah by showcasing the way in which the brand shaped the look and attitude of the rude boy movement and with the influence of YMC, a brand shaping the way we dress and think about clothing, harnesses that energy and uniqueness into a collection ready for the modern day user. Launching 5th March, 00:00
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