AMI SS20: What To Expect


AMI was originally founded in 2011 by Parisian designer Alexandre Mattiussi. The brand offers a blend of casual and chic that is said to blur the boundaries. The stylish brand is named AMI, meaning friend in French, for its relaxed yet authentic approach to fashion. Each and every design reflects their values of this young, cool yet carefree identity and with every season, it just becomes more evident. After winning the ANDAM prize, one of the most prestigious awards in fashion, Alexandre continued his path to success and continues to create groundbreaking moves within the industry. Fast forward to where it is today, the brand has six boutiques around the world: Paris, Tokyo, London, China Mainland and Hong Kong SAR.


Expanding on this, the brand also has over 350 points of sale, Stuarts London being one of the lucky stockists. Last year, our buying team were lucky enough to travel to Paris to check out the latest designs and enjoy a preview show for the SS20 collection. We can now exclusively reveal some key looks of what to expect from the latest collections. True to AMI style, you can expect more stylish, understated and clean designs. However, a few new key looks are making waves from AMI and we are excited to see them on our latest arrivals page in the coming months


Button down beige jacket with four statement front pockets finished with silver metal detailing and an AMI loop branded with the iconic AMI symbol. A highly versatile jacket that is a great addition to elevate your wardrobe for the season ahead. Following the trend of the latest collection, the simple yet constructed garments are ones to watch in order to stay on trend and ahead in fashion.

A relaxed fit shirt arriving in bold vertical pinstripe, this shirt is easily paired with an array of shorts, trousers and denim. Sporting a slight boxy fit, this shirt is a staple item for many occasions – the perfect shirt to both make a thoughtful fashion statement whilst adding a sense of cool, classic touches blended within your look.

True to AMI style, the latest denim arriving is nothing less than perfection. Judging from the intricate designs, it is clear to see that not one detail was overlooked in the crafting of this jacket. Clean cut, bold and practical details make this jacket a stand out piece.

Joining the latest collections, we also will see the arrival of some highly anticipated sneakers. Following the key trends of the season ahead, soft tones and textures are used in the construction overall creating a classic sneaker fit for the season ahead. Showing that not one detail was missed or even overlooked, the sneakers are finished with AMI branded at the back adding another detailed touch not to be forgotten.

Last season, we saw the arrival of many hoodies in pastel colours that not only provided luxury comfort, but exceptional fit. The season ahead is no different, yet muted colours are adding to the collection. With a matching cap, there is no doubt AMI is hear to make noise this season.

We are excited to welcome the SS20 collection soon online and in-store at Stuarts London. With it set to arrive soon, be sure to keep up to date on our socials and email newsletter to be the first to know.


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