The latest brand to arrive online and in-store at Stuarts London sees the latest AW19 collection from Gramicci. Gramicci is extremely innovative with many of the most popular features on outdoor clothing being attributed to them. Some of their patented innovations include: Gusset crotch, built in nylon belt, underarm hinge and many more.
They hold their innovation very close to their hearts and state that everyday they are innovating the next product whilst the others are catching up with their previous innovations.
“We feel that the world is more than just a place to live; it is somewhere to grow up, start a family, adventure to parts unknown and enjoy the freedom of nature.”
Gramicci focus on creating original combinations of fabric weights, weaves and colors. With their extensive history of the outdoor industry for over 30 years, this passion and knowledge is used to create their latest line for this season.
Instead of focusing on fashion, the brand focuses on lifestyle. It aims to take exploration and adventure within all their concepts.
So where did it all start?
Gramicci was first started in the 80’s by Mike Graham and some climbing friends in Yosemite, California. The aim of them creating something was to develop pioneering detailing to redefine climbing clothing. They felt there was a need for garments that would not only improve mobility but also for garments that were well thought out for their objective, adventure. This then later developed into creating an array of outdoor wear, work wear, lifestyle wear, all holding the same core value: to embrace adventure and originality.