Fred Perry x Nicholas Daley

Introducing Fred Perry x Nicholas Daley

Introducing his debut collection with Fred Perry, British designer Nicholas Daley speaks with jazz muse, Mansur Brown and musician, Nabihah Iqbal about British countercultures and the cross-over of music and fashion.

A mutual interest in the intertwining of contemporary culture and traditional craftsmanship brings Fred Perry and Nicholas Daley together to create a collection celebrating counterculture.

Both celebrate the various British subcultures which have existed in Britain, and simultaneously explore their intertwined connection with music and fashion. Together, the strong links between like-minded collaborators cross paths on many occasions.

The debut collection is based on the continuation of the SLYGO story, Nicholas’ homage to his family’s role in the emergence of the reggae sound system culture in Britain. SLYGO takes its name from Nicholas’ father’s DJ alias and draws direct inspiration from his parents’ club night known as the Reggae Klub which ran from 1978-1982 in and around Scotland


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You can read more on this exclusive collab here

Article and video credit @fredperry

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