Introducing Selvedge Denim That Fades GREEN!

NAKED & FAMOUS RELEASE A SELVEDGE THAT IS DESIGNED TO FADE GREEN WITH WEAR!

After the months earlier release of the Year of the Earth Pig Selvedge in celebration of Chinese New Year Denim Favourites Naked & Famous are at it again with the arrival of their Green Core Selvedge that has been designed to fade green with wear!

How is this achieved? Well the answer is quite simple. Normal rope dying methods on effect the outer most layer of a cotton strand leaving the core layer white – This is why denim normally fades white with wear as the core begins to expose. Bucking the normal process in order to achieve the desired results Naked & Famous have altered this process by using permanently dyed green yarns that are then rope dyed resulting in a year that boasts an Indigo outer layer with a Green core.

Now available online and in-store at Stuarts London in the best selling Weird Guy fit you can view the full product spec by clicking here.

 

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